Presented by Amanda Caridad on April 28th at the Beleza Consciente ABC (Brazilian Association of Cosmetology) Event!

This presentation looks at how the ‘clean beauty’ movement has been winning over Brazilian consumers, who are more aware of the impact of their consumption on the environment, and who also value brands and products consistent with their moral values. In addition to concepts involving ethics and sustainability, the movement reinforces consumers’ search for effective products that do not pose risks to human health and whose claims of benefits have scientific backing.

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Meet Your Presenter

Amanda Caridad

Amanda Caridad holds a bachelor's degree in International Relations from Rio Branco University and a specialization in Marketing from the University of Akron. Before joining Mintel, Amanda worked for more than 9 years at a global leading chemical manufacturer, acquiring a profound understanding of the beauty, personal, and household care industries.


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