With the ongoing digitalisation and the developing metaverse, consumers’ lives shift increasingly into the virtual space, shaping and transforming the way we interact with each other - and with brands and companies. This is especially true for the younger Gen Z, also known as digital natives. While many companies attempt to conquer the digital space, persistent questions remain: What are Gen Z looking for in tech and the digital world, and how can brands and companies interact with them?
In this webinar, join Mintel Germany’s Associate Director Carolin Jaretzke and Senior Consumer Technology Analyst Jan Urbanek for a discussion on the latest trends in technology and the digital world with a focus on German Gen Z, and learn what brands and companies should know when targeting this younger generation.
Don’t forget to add this event to your calendar, can’t wait to see you there!
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