Gen Z (b.1997-2010) is the healthiest, most environmentally-friendly generation the world has ever seen, and has grown up with a mistrust of big brands over small. Right? This is the narrative spread by much of the media and a vocal minority of digital Gen Z activists. But a closer inspection of the data shows these are myths and brands which take them too literally will struggle to grow. In this presentation, experienced food and drink thinker and Mintel's Jonny Forsyth, looks at what Gen Z really prioritizes from food and drink brands, and how this understanding can drive growth for your brands.
Jonny ForsythDon’t forget to add this event to your calendar, can’t wait to see you there!
